KOREAN BEAUTY MADE WITH EVERYTHING YOU LIKE: We create Korean beauty with everything you like in mind; Our effortless makeup and skincare products are cruelty free, often vegan, and crafted with only good-for-you ingredients and high-quality without the high price tag
LONGWEAR FORMULA: This formula enhances the vibrancy and longevity of eyeshadow while hydrating your skin. Infused with hyaluronic acid and vitamin B5 to nourish the skin.
VISIBLY SMOOTH AND ULTRA-BLENDABLE: Super Sidekick Eyeshadow Primer visibly smooths lids to enhance shade vibrancy and blendability. The universal sheer color works on all skin tones and types and includes a wand applicator for effortless use.
VIRAL CRUELTY FREE FAVORITES FROM JOAH: Our cruelty-free makeup and skincare products are created to outperform even the best prestige products; Shop our best liquid and gel eyeliners, lipsticks, foundations, concealers, skin treatments and more; Our products are crafted with skin-friendly ingredients like biotin, vitamin E, hyaluronic acid, peptides and more.
ELEVATE YOUR EYESHADOW: Experience enhanced pigmentation and extended wear with Super Sidekick Eyeshadow Primer, suitable for metallic, shimmer, matte, and glitter eyeshadows. Prevent creasing and cracking for all-day staying power.