Pore Minimizing Face Primer: This translucent primer instantly minimizes the appearance of pores and blurs imperfections, improving skin texture and reducing the appearance of fine lines and wrinkles
Mattifying Formula: Infused with tea tree extract, known for its skin healing and antiseptic properties, this primer leaves skin radiant while blurring imperfections with a mattifying effect
Skin-Loving Meets Complexion-Perfecting: Create the perfect canvas for your look with our collection of primers, foundations, highlighters, bronzers and sprays crafted with top skincare ingredients
Try Them All: Our cruelty-free cosmetics are created to outperform even the best prestige products. Shop our best eyeliners, lipsticks, foundations, concealers, skin treatments and more
JOAH means, "I Like It," because we create beauty just how you like it: cruelty-free, skin-friendly formulas, with safe-for-you ingredients