JOAH's TOP PICKS THAT ARE BOTH VIRAL AND CRUELTY FREE: Our makeup and skincare line is designed to exceed the quality of top-tier luxury brands. Explore our shop for premium choices in liquid and gel eyeliners, lipsticks, foundations, concealers, blushes, skincare treatments, and more.
SUPER BLENDABLE, ULTRA PIGMENTED EYESHADOW: Each shade and texture in the Color Haul Eyeshadow Palettes are highly pigmented and ultra-blendable. Each kit also includes a dual-ended eyeshadow brush to help you effortlessly apply and create eye makeup looks.
12 VERSATILE EYE SHADES: Color Haul Smoke Show Eyeshadow Palette features 12 versatile colors ranging from mattes, metallics, and shimmer finishes that work with all eye colors and skin tones.
SERVE LOOKS FROM DAY TO NIGHT: Each Color Haul eye makeup palette effortlessly transitions from light, natural day looks to after-dark eye looks with glitter finishes and pigmented colors to choose from. You can use the palette to create everything from natural daytime makeup to smoky, sultry looks for a night out.
KOREAN BEAUTY MADE WITH EVERYTHING YOU LIKE: We create Korean Beauty with everything you like in mind. Our effortless Korean makeup and Korean skincare products are cruelty free, often vegan, affordable and crafted with skin-friendly ingredients like Biotin, Vitamin E, Hyaluronic Acid, Peptides, and more.